Wednesday, June 15, 2016

The New American Woman

Black Girl Magic is real right now! African American women are the fastest growing group of entrepreneurs in America, the most educated group, and our new Miss USA Deshauna Barber is an African-American woman who serves as logistics commander for the 988th Quartermaster Detachment Unit of the United States Army! Talk about winning!



The inspiration behind the wardrobe for the shoot would be my love for 70s fashion right now. I’m obsessing over flare style and distressed denim, fringe, and big brim hats. As for jewelry I didn’t want to do too much. One simple necklace did the trick! Hats are a girl’s best friend! Well, at least mine anyway lol. This tan hat was the icing on the cake for this outfit. 

Statistics anyone?

According to the National Association of Education Statistics, African American women are the most educated group in the U.S. population. Between 2009 and 2010, black women earned 68% of associate’s degrees, 66% of bachelor’s degrees, 71% of master’s degrees and 65% of all doctorate degrees awarded to black students.

The 2015 State of Women-Owned Businesses Report states that the number of women-owned businesses grew by 74 percent between 1997 and 2015. The number of black women-owned businesses has grown by a whopping 322 percent since 1997. Today, black women own roughly 14 percent of all businesses in the country owned by women, which tallies to around 1.3 million businesses, according to the report.

Businesses owned by black women also top the charts in revenue growth when compared to other minority women-owned firms proving that their economic clout is ever-growing.





Photographer- Marcus Owens (@mo_storyteller)
Co-shooter- Dashown Jacques (@djacques_photography)
Makeup-Keriana Gainer (@makeupbymisskeri)
Model- Ta’Shari Simmons
Creative Director/ Stylist- Joyce-Lynn (@fyijoycelynn)


Clothes provided by The Purple Elephant Boutique





JL



Sources

http://www.huffingtonpost.com/2015/07/02/black-women-fastest-growi_n_7711078.html
http://www.alternet.org/gender/black-women-most-educated-people-america

Thursday, June 2, 2016

The Simple Life

What’s simpler than a white shirt and a good pair of jeans? It’s the perfect combination to dress up or down. Consider it to be a blank canvas!

It’s not scorching hot here in Texas just yet so wearing a pair of jeans aren't frowned upon right now! 


 I scored this awesome pair of flared jeans from New York & Company. They have a stretch in them, high waist, and they’re dark wash which makes for a great pair of jeans in my eyes. For ladies with wide hips and larger thighs, a dark wash is a good way to camouflage those features.  

If you can’t tell, I’m so obsessed with fringe! When I seen this top in my New York & Company coupon booklet that comes in the mail, I was in the mall to purchase it the very next day! I’m not kidding you! 


For jewelry, I’m a fan of stacking thin gold necklaces. The older I get I notice that my choices in jewelry are being more simple. But stacking the necklaces allows me to make it more of a statement.

Outfit Details
Shirt- New York & Company
Jeans- New York & Company
Shoes- Steve Madden
Clutch- F21 Red
Cuff Bracelet- F21 Red
Long Necklace- Versona
Heartbeat Necklace- Gilt Trip Jewelry (@gilt.trip.jewelty)

My second outfit gives me more of a hipster vibe! It’s very playful and fun. All of the pieces might not match but they look great together. I’ve been saying for the past months that matching is so overrated! (Blog post on mix and matching coming soon!) 


 Outfit Details
Shirt- Ann Taylor Loft
Boyfriend Jeans- Old Navy
Shoes- Steve Madden
Hat- Forever 21
Cuff Bracelet- F21 Red
Long Necklace- Versona
Heartbeat Necklace- Gilt Trip Accessories 


Photography by Dashown Jacques (@djacques_photography)


JL


Friday, May 13, 2016

IN Magazine Mother's Day Makeover Recap


I hope all the wonderful mothers out there had an awesome Mother’s Day! This year I teamed up again with IN Magazine to give one mom a dream makeover! The magazine is out on stands now, but here’s a recap plus behind the scene pictures! 



Mothers are some of the most cherished people on the planet. They’re also some of the hardest working and have very little time for themselves. This is why I’m excited to give a hardworking mother a day of pampering and appreciation while transitioning her into a super model mom!

Meet Vanessa Perez, 37, mother of three handsome young men (ages 17, 15, 10) and a beautiful baby girl (10 months). Vanessa’s mornings can start a little chaotic with everyone running into one other getting ready for school and work.

Her mornings sometimes begin with signing a school permission slip or document and brushing her teeth at the same time. There are days she’s lucky to walk out of the house with matching clothes and shoes. Vanessa says a few times she has actually came out the house with two different shoes on.



HAIR AND MAKEUP


Let the makeover begin! The glam session started in Tyler, Texas with hair by hairstylist Milka Hernandez, owner of New Image salon. Vanessa had already made the decision to change her bronze locks into golden strands. After a few hours of the color process for blonde highlights and ombre’, Milka managed to get to Vanessa washed and dried and then added beautiful curls as the finishing touches.


Makeup artist Keriana Gainer graced our lovely mommy model with a natural makeup look that would be easy for Vanessa to accomplish on her own. For eye shadow, Keriana did a light smoky eye. To enhance the look, Keriana added false lashes and a pop of color with the matte lip gloss Electric Raine by Coloured Raine Cosmetics (www.colouredraine.com).

Although Vanessa might not have all the time in the world to do her hair and makeup in the morning, busy moms like her have the option to do a cute high bun or a side braid. Let’s not forget head bands! This one accessory can make a significant difference to a head full of messy hair.



As for makeup, there are three items that will always get you through the day: concealer for any dark circles under the eyes or for blemishes, mascara to brighten your eyes and make you look awake and lip gloss.

WARDROBE

For the wardrobe, styling is all about items that transition from day events to evening outings. This was the perfect opportunity for me to play dress up with spring and summer trends like the button-up dress, off-the-shoulder tops, flowing A-line skirts, wide leg pants, and, of course, denim.



For Vanessa, I wanted to do a simple but chic look that she can maintain. The trending button-down dress is an easy garment that any woman can dress up or down. It’s perfect for a day out with the kiddos and then transitioning to an outside dinner with the hubby.


I love a dress like this because it’s like a blank canvas and it easy to mix and match. Let’s not forget about the many different accessories that can be added! With a huge selection of scarves, statement necklaces, hats, oversized handbags, and sunglasses, there are plenty of ways to add to an outfit.








The hat for this outfit definitely adds attitude. I love that the large rim fedora is a bold blue color that brings out the blue stripes in the dress. You can match any type of shoe with this dress. You can select a heel to dress it up or rock it with some All-Star Converse to dress it down. For this makeover, I chose a wedge sandal. Wedge sandals are great if you’re not really into really high heels but want to add just a couple of inches.


Outfit Details
Fedora- Forever 21 RED
Dress- Marshall’s
Shoes- BCBGeneration
Belt- BCBGeneration
Scarf-Vince Camuto
Bracelet- Forever 21 RED

What better location to take outdoor photos than the heart of Tyler at Bergfeld Park. With sunny weather and green grass, the scenery made the completion of the makeover absolutely perfect!

This makeover was all about being effortless stylish and I hope that Vanessa takes away some fun and great tips on how to dress on busy mornings. Vanessa is already a gorgeous lady, so the transition was not hard at all.

“I loved every part of the makeover leading up to the final look! If it was up to me, I would do it again,” says Vanessa.


Any mom who can juggle four children and a spouse, work all day and then spend evenings attending basketball and soccer games is a winner in my book!




Hair Stylist-Milka Hernandez
Makeup Artist-Keriana Gainer
Photographer- Marcus Owens
Creative Director/ Writer/Stylist-Joyce-Lynn Williams




Under The Boardwalk

The power of networking is when you’re having a dinner with your friend who’s a photographer and your waiter is an inspiring model, and you’re a fashion stylist! Talk about WINNING! This was perfect opportunity to brush up everyone’s portfolio and get some awesome shots!






For the new model, Colby Casey, I wanted to create a clean look. I went more of a nautical vibe with classic Ralph Lauren button down, khaki shorts, and Ralph Lauren canvas shoes. To add some attitude to the outfit we added the aviator sunglasses from Aldo.





Great head shots done by Dashown Jacques With her direction she made Colby look like he’s a modeling professional!

Catch up more with Colby Casey as he shares his modeling journey on Instagram @colbycasey.


Model-Colby Casey
Photographer- Dashown Jacques
Creative Director/ Wardrobe Stylist- Joyce-Lynn Williams



Friday, April 8, 2016

The Jeremy Scott


Today I’ve been up and down Interstate 20 but it was so worth it! There a book signing for the Creative Director of Moschino, Jeremy Scott at the luxury shop Forty Five Ten in Dallas, TX. 


 Knowing that this creative soul was only a couple hours away, there was no reason for me to not miss this awesome opportunity of meeting a legend. Jeremy Scott is definitely an inspiration for the FYI brand and his “outside the box” visuals has helped me explore my fashion possibilities.


His work is definitely not for the boring! It’s like whatever he comes up with in his mind he is able to transfer it to the Moschino brand!

I’m pretty sure you’ve seen his work on your favorite stars like, Taraji P.Henson, Katy Perry, and Nicki Minaj to name a few! 





When I got to FortyFive Ten it was so nice to know that others dress up for the occasion! Check out some of the fashion forward guest below! 











 





































Since it was my first time in the store Forty Five Ten, I also had time to scope out the place and admire some of the other luxury brands line Celine, Givenchy, and Marc Jacobs. There’s also an eatery inside, how cool is that?! Also, a big thank you for the Forty Five Ten staff for their hospitality, they all were so nice!









I had an awesome time meeting new people and sharing our Moschino inspiration stories! Can’t wait for the next event! 






JL



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